Finding Aids

This collection consists of the business records of Ernest Dichter and the several consulting firms through which he operated fully document his role as a pioneer of motivational research, from the beginnings of his career in the United States until a few months before his death.

Louis Forman (1908-2002) was a liquor broker who managed the creation and distribution of several different liquor and whiskey brands, including Michter’s. The collection, which focuses on the development and marketing of Michter’s whiskey, with a secondary emphasis on Forman’s liquor brokering business, primarily consists of advertising campaign materials and artwork, business plans and forecasts, deeds, contracts, information on brewing and distilling processes, union contracts, testimonial letters, and other correspondence.